Why Software Alone Isn’t the Answer
There’s no shortage of tech promising to simplify managing rental properties. But if you’re relying on software without strategic support, you’re probably missing out on growth. That’s where BetterWho comes in. We’re not just here to point you to tools—we help you build the people and systems that make those tools actually work.
The truth? The best property management software doesn’t scale your company—your team and processes do.
This guide will walk you through the 6 top platforms we see winning in the field today, and how BetterWho helps unlock their full potential.
1. AppFolio
Best for: Mid-to-large companies ready to scale
AppFolio is a powerhouse in the property management space. It handles accounting, tenant portals, owner communication, and marketing all in one place.
Why Jay Recommends It:
Powerful automation and workflows
Great reporting (when used well)
Scales well with RTMs and remote teams
BetterWho Tip: Many PMs underuse AppFolio’s capabilities. We train your RTMs to run reports, handle maintenance workflows, and drive accountability so nothing slips.
How It Supports Executive Coaching
If your team is stuck in the weeds, AppFolio’s tech features won’t save you. Pairing it with executive coaching helps leadership develop the delegation and oversight skills needed to truly scale.
2. Buildium
Best for: PMs managing under 1,000 units who want simplicity
Buildium is user-friendly, affordable, and surprisingly powerful for small-to-mid-size companies.
Why Matt Recommends It:
Fast onboarding for new hires
Solid accounting and document storage
Great for growing teams with lean resources
BetterWho Tip: Your RTM can handle communication, invoice processing, and task follow-up directly in Buildium—freeing you to grow the business.
Real Talk for PMs Starting Out
Wondering how to become a property manager or start a business from scratch? Buildium + BetterWho’s hiring systems give new operators a scalable foundation with built-in accountability.
3. Propertyware
Best for: Single-family rentals with deep maintenance needs
Propertyware stands out for customization. You can tailor workflows, automate service requests, and integrate with third-party vendors.
Why Jay Recommends It:
Ideal for SFR-heavy portfolios
Flexible for ops-minded PMs
Integrates well with call centers and RTMs
BetterWho Tip: We help you build maintenance SOPs inside Propertyware, train your remote team to manage tickets, and streamline contractor follow-up.
When to Add Coaching or Consulting
If you’ve plateaued at 400–800 doors, Propertyware can scale—but only if your processes do. This is where property management coaching or strategic consulting makes the difference.
4. Rentvine
Best for: Tech-savvy PMs wanting modern UX + customizable tools
Rentvine is newer to the game but loved for its sleek design and constant innovation. It’s especially strong for companies that outgrew legacy software.
Why Matt Recommends It:
Open API for integrations
Transparent, flexible workflows
Built with feedback from operators
BetterWho Tip: If you’re switching from older software, we guide your RTM through the migration, testing, and rollout process so you don’t lose momentum.
Layering In Property Management Programs
Rentvine users often benefit from BetterWho’s property management programs, especially if their org chart has grown faster than their leadership skills. Our frameworks give structure to software-fueled scaling.
5. DoorLoop
Best for: Startups and budget-conscious operators
DoorLoop is cost-effective, easy to set up, and has strong support. It’s perfect for solo PMs or early-stage companies managing <250 units.
Why Jay Recommends It:
Straightforward onboarding
Clean dashboards and reporting
Great for lean operations
BetterWho Tip: We’ll show you how to pair DoorLoop with a fractional RTM to manage leases, renewals, and maintenance while you focus on growth.
Coaching Makes the Tech Work
No software fixes a bad org chart or distracted leadership. That’s why even DoorLoop clients benefit from executive coaching to focus time, energy, and priorities.
6. ResMan
Best for: Multi-family operators who want depth and control
ResMan delivers serious horsepower for property managers running multi-family portfolios. Think of it as the Cadillac of ops software.
Why Matt Recommends It:
Robust reporting and compliance tools
Ideal for larger teams and regional operators
Solid support and documentation
BetterWho Tip: We help ResMan users clarify roles, set KPIs, and train RTMs or leasing agents to work within the platform without needing micromanagement.
So, Which Software Is Best for You?
That depends on:
Your door count
Your business model
Your team’s capacity
Your appetite for tech
Our clients aren’t just buying software. They’re building systems, hiring remote talent, and developing leadership muscles through coaching and consulting.
The real question isn’t “Which software?” — it’s *”What structure do I need around that software to scale?”
How BetterWho Makes Your Software Investment Actually Pay Off
Even the best property management software doesn’t do the work for you. You need clarity around your org chart, SOPs that eliminate guesswork, and people trained to execute consistently.
At BetterWho, we:
Match you with remote team members trained on your platform
Run property management programs that fix broken operations
Offer property management consulting and coaching tailored to where your company is today
Whether you’re figuring out how to become a property manager or already managing 1,000+ units, we’ll meet you where you are.
Tech Doesn’t Scale a Business. People Do.
Choosing software is easy. Making it work inside a fast-moving business is where most PMs fall short. If you’re stuck on the treadmill, switching platforms won’t fix it.
Fix your structure. Fix your team. Then let your software fly.
Download our free resource that outlines the most common fees used by successful property managers to help you build an efficient and profitable fee structure.
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