Build a Smarter Business. Enjoy More Freedom

The Who Crew

Group Coaching and Masterminds for Property Managers

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Next-Generation Property Management Starts Here

Efficiency. Innovation. Growth. Your Blueprint for Success.

The future of property management is here, and it demands a business that is efficient, scalable, and prepared for what’s next.

This program equips you with the skills, strategies, and tools to build a scalable, profitable business—one that’s ready for the future of property management.

Meet BettyWho: Your AI Operations Coach for Property Managers

You’re the expert who knows exactly how your property management business should run, but when everything lives in your head, you become the bottleneck, draining your time and energy. With BettyWho as your AI-powered operations coach, you’ll finally have the support you need, so you can have more time to work on your business instead of in it. 

Built by property managers for property managers, BettyWho captures how your business runs and provides your team with instant, policy-accurate answers, coaches on best practices and leadership, empowering you to make decisions confidently. 

Your team gets things done right, every time, without you in the middle, so you can focus on scaling your business.

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Get Your Business Out of Your Head and Into Your Team’s Hands.

BettyAsks interviews you, asking smart questions that pull your processes, policies and workflows out of your head and into structured playbooks. Document once, use forever.

Your Knowledge, Organized. Your Team, Empowered.

BettyAnswers builds on the knowledge collected by BettyAsks to turn your company’s unique systems into instantly accessible, policy-accurate playbooks for your team. She delivers clear, tailored answers on demand – reducing interruptions and freeing your time to work on growing your business.

Your Decisions, Faster. Your Team, Confident. Your Time, Freed.

BettyCoaches is your on-demand AI coach, drawing from decades of property management expertise to deliver practical guidance on policy, operations, and team leadership—so you make faster decisions and have more time to grow your business.

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What Is This Program?

This is a group coaching program (12-month commitment) tailored specifically for property managers who are ready to grow, streamline, and scale their businesses.

With a combination of expert-led coaching, proven tools, and a supportive community, this program provides everything you need to:

  • Tackle growth challenges with clarity and confidence.
  • Build and lead a high-performing team.
  • Implement systems that increase efficiency and profitability.
  • Leverage cutting-edge strategies and tools, including AI, to stay competitive.
  • BettyWho Exclusive Access
Whether you’re focused on growing your portfolio, running a more efficient operation, or building a self-managing business, this program ensures you get the tools and support you need to succeed.
Sign Up Today - Starting at $497/Month

Meeting You Where You Are

The Who Crew is designed to address the unique needs of property managers at every stage of their journey.
Whether you’re focused on building a strong foundation or scaling your business to operate without you, we bring you together with like-minded peers who share your challenges and goals.

Foundation Mastermind

For those focused on:

  • Building a strong operational and leadership foundation.
  • Attracting and converting more doors to grow their portfolio.
  • Recruiting, onboarding, and managing team members effectively.
  • Mastering the fundamentals of running a successful business.

Freedom Mastermind

For those advancing toward:

  • Achieving freedom through a business that operates independently.
  • Developing scalable strategies for sustainable growth.
  • Empowering a self-managing team to lead daily operations.
  • Optimizing operations with systems and AI for maximum efficiency.

Integrator Mastermind

For those responsible for:

  • Optimizing operational efficiency with processes and automation.
  • Finding the right tools for effective team management, onboarding, and retention.
  • Creating quarterly project best practices and performance tracking.
  • Managing operations and implementing business systems.

BDM Mastermind

For BD leaders focused on:

  • Learning proven methods to attract and convert new doors.
  • Scaling their business through client acquisition and growth strategies.
  • Discussing lead generation tactics and BDM success stories.
  • Tracking and improving key BDM performance metrics.

AI Mastermind

For forward-thinking leaders ready to:

  • Optimize operations using AI to drive efficiency and innovation.
  • Develop tailored marketing and automation strategies with AI tools.
  • Apply real-world use cases to enhance team productivity and client services.
  • Implement scalable AI-driven solutions for sustainable business growth.

Is This You?

  • Stuck in the Grind of Operations?

    You’re managing properties, solving problems, and juggling growth, hiring, and inefficiencies. If your business feels chaotic and unscalable, you’re not alone—but you don’t have to stay stuck.

  • Ready to Build for the Future?

    To stay competitive in today’s market, property managers must adapt. You need the systems, strategies, and tools to run a business where efficiency is key, and innovative solutions like AI work for you.

Run a Business That Works Without You

Expert Guidance to Grow, Lead, and Scale with Confidence

Take your property management business to the next level with a program designed for
forward-thinking professionals. With proven tools, expert coaching, and a network of
like-minded peers, you’ll gain the clarity and support to streamline your operations, grow your portfolio, and lead with confidence.
Bi-Weekly Live Coaching Calls
Private App
Live Monthly Mastermind Calls
Accountability Partner Pairing
Two Seats for Maximum Impact

When you join The Who Crew, you get two seats in the program—one for you and one for a key team member of your choice. Both participants can join different mastermind channels to maximize learning and results.

Exclusive Resources and Tools
Industry Specialists
Premium On-Demand Courses
Collaborative Mastermind Community
Sign Up Today - starting at $497/Month

Start Building the Business You’ve Always Wanted

The Who Crew

Sign Up Today for $497/Month

or $4,970 for the entire year

Join Now

What Our Clients Think

Working with Jay has been a transformative experience for our company. Jay's insights for using ChatGPT to build our brand voice have revolutionized how we create content and communicate with people outside of our company, saving us countless hours and significantly enhancing our efficiency. [...]
Josh CissellCissell Property Management
Josh Cissell
Before Jay's guidance, our property management company had minimal marketing experience and no clear content strategy. We were at a loss on where to begin. In a remarkably short time, Jay helped us craft a focused marketing strategy and start producing meaningful content in a fraction of the time we thought possible.[...]
Richard HenryFounder, RightSpace Commercial
Richard Henry
I have been working with Jay for 3 years now and he has helped me to increase my revenue over 3x: the first year was by 67%, the second year an additional 72%, this past year an additional 59%. Jay has helped me get focused on what is important for Property Management and our specific concerns. [...]
Chilon AndersonAbove All Property Management
Chilon Anderson
We have been in business for 40 years and are very successful, but we wanted to take the next step for growth and efficiency. Matthew did a fantastic job of guiding us through that process.[...] Most of all, he was accessible and invested in our process. He wanted to see us succeed, not just meet with us and forget about us after.
Chris HermanskiFounder, Mainlander Property
Chris Hermanski
I truly appreciate your insight and wise counsel. You met me at the point of my need, helped me to get out of Julie's way, and encouraged me to create systems for team support. All of these things have created much-needed space for me. I'm in a better place to innovate because of you.
Cyndi MonroePresident & Owner at Evergreen Property Management
Cyndi Monroe

Frequently Asked Questions

What’s included in the $497/month price?
Weekly Live Coaching CallsExpert-led sessions to tackle growth, hiring, leadership, and operational challenges.
Live Monthly Mastermind CallsInteractive sessions with peers to exchange ideas, solve challenges, and foster growth.
Accountability Partner PairingStay focused and motivated with a dedicated peer to help you achieve your goals.
Private AppConnect with like-minded property managers for ongoing support and collaboration.
Exclusive Resources and ToolsProven templates, checklists, and systems to streamline operations and drive results.
Premium On-Demand CoursesComprehensive courses available anytime to address key aspects of property management.
Collaborative Mastermind CommunityJoin a dynamic network of property managers working together to share insights and best practices.
Industry SpecialistsAccess guidance from seasoned professionals with expertise in property management.
What makes this program different from other coaching programs?
  • Tailored for Property Managers: Everything we teach is specific to the challenges and goals of property management businesses.
  • Proven Frameworks: From hiring to scaling, we provide actionable strategies that deliver results.
  • Exclusive Community: You’ll be surrounded by like-minded professionals who understand your journey.
  • Step-by-Step Roadmap: You won’t just learn—you’ll achieve tangible milestones that set your business up for long-term success.
How quickly can I see results?

Results depend on your commitment and starting point, but participants typically report improvements in:

  • Team efficiency and hiring within the first 30-60 days.
  • Portfolio growth and profitability within 3-6 months.
  • Operational freedom as you implement systems and strategies.