The WhoCrew

A Leadership Mastermind for Property Management Owners

The WhoCrew is a cohort-based mastermind for property management owners with 150–600 doors who are done being the reason their business can't run without them.

You're the Only One Making the Real Decisions in Your Company

Without a structured system, decisions continue to accumulate and growth introduces added pressure rather than relief — not due to any shortcoming on your part, but because you've likely never had a dedicated room to pressure-test decisions or a framework to build a leadership bench beneath you.

Applications are open now for the September 16th cohort — apply before the window closes to join this quarter's rooms.

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What's Included in Your WhoCrew Membership

One Mastermind Seat

Small facilitated rooms, meeting monthly, with consistent membership all year

Private Community

A Circle community with access to exclusive features

On-Demand Resources

Full access to the BetterWho library of courses, and tools

Access to BettyWho

Our AI-powered coach that helps your team document policies and improve autonomy

Access to Notion Templates

A plug-and-play "brain" for your property management business

Off-Session Communication

A dedicated email group for your room for off-session support, and dedicated workshops

Ask Me Anything Calls

Monthly, with our coaches for real, unscripted answers

Quarterly Member Meet-Ups

With the full WhoCrew community (in-person when possible, or virtual)

Role-Specific Rooms

Integrator, BDM, AI Tech Lab and more, so you (or your team) land in the room built for what you actually do

The WhoCrew Pricing and 12-Month Commitment

The WhoCrew Subscription: $250/month or $2,500/year — includes 1 mastermind seat
Additional role-specific mastermind rooms: $500 add-on (seats can be filled by Owner or staff members) - includes rooms like BDM, Integrator/Ops Director, Leasing, AI Lab, Maintenance.
Commitment: 12 months minimum, attendance required
The 90-Day Fit Clause: You can exit after 90 days if it's not a fit, based on active participation.

The WhoCrew

Sign Up Today for $250/Month

or $2,500 for the entire year

What Our Clients Think

Working with Jay has been a transformative experience for our company. Jay's insights for using ChatGPT to build our brand voice have revolutionized how we create content and communicate with people outside of our company, saving us countless hours and significantly enhancing our efficiency. [...]

Josh CissellCissell Property Management

Before Jay's guidance, our property management company had minimal marketing experience and no clear content strategy. We were at a loss on where to begin. In a remarkably short time, Jay helped us craft a focused marketing strategy and start producing meaningful content in a fraction of the time we thought possible.[...]

Richard HenryFounder, RightSpace Commercial

I have been working with Jay for 3 years now and he has helped me to increase my revenue over 3x: the first year was by 67%, the second year an additional 72%, this past year an additional 59%. Jay has helped me get focused on what is important for Property Management and our specific concerns. [...]

Chilon AndersonAbove All Property Management

We have been in business for 40 years and are very successful, but we wanted to take the next step for growth and efficiency. Matthew did a fantastic job of guiding us through that process.[...] Most of all, he was accessible and invested in our process. He wanted to see us succeed, not just meet with us and forget about us after.

Chris HermanskiFounder, Mainlander Property

I truly appreciate your insight and wise counsel. You met me at the point of my need, helped me to get out of Julie's way, and encouraged me to create systems for team support. All of these things have created much-needed space for me. I'm in a better place to innovate because of you.

Cyndi MonroePresident & Owner at Evergreen Property Management