Property Management Advertising: 7 Strategies That Actually Attract the Right Clients
Most property managers don’t start their day thinking about marketing. But the ones who scale? They know property management advertising is more than just a boost—it’s a business multiplier.
And in 2025, the game has changed.
Owners are savvier. Competition is fiercer. And if your property management ads blend in with the crowd, you’re invisible.
This post breaks down:
What’s working in property management marketing right now
Real-world property management advertising examples
The systems and staffing needed to turn leads into long-term clients
And how to align your business with the latest trends in property management news
Let’s get into it.
Why Most Property Management Ads Don’t Work
Before we talk strategy, let’s talk mistakes. We review dozens of PM campaigns every month, and here’s what we see:
Bland messaging (“full-service property management”)
Confusing websites or landing pages
No retargeting
No lead capture or follow-up system
Ads that talk features (not frustrations or outcomes)
Here’s an actual property management ad we saw recently:
“We help you manage your rental home.”
And here’s how it should read:
“Tired of your manager going silent when your property is vacant? We fill homes fast—and keep you in the loop.”
Strategy 1: Speak to Owner Frustrations
Owners care about two things:
ROI
Peace of mind
So instead of saying “we manage properties,” say:
“No more guessing what’s happening with your home.”
“Get weekly updates, fast leasing, and an actual person who picks up the phone.”
“We’ve helped 143 landlords in [City] reduce vacancy time by 30%.”
These messages are rooted in what we see trending in property management news: owners want transparency, tech-enabled service, and responsiveness.
Strategy 2: Use High-Intent Keywords in Google Ads
Still one of the most powerful platforms for property management leads, Google Ads can work—when they’re done right.
Use phrases like:
“Best property manager in [City]”
“How to get property management clients” (if you’re also targeting small landlords looking for referrals)
“Property management services near me”
Pair these ads with a landing page that:
Matches the headline
Explains your unique selling proposition
Has a short form and strong CTA
Offers something valuable (like your Fee Implementation Checklist)
Don’t forget to add extensions like call buttons and reviews to increase click-through rates.
Strategy 3: Showcase Real Advertising Examples
Sometimes the best way to improve is to look at what’s already working.
Here are 3 high-performing property management advertising examples:
Facebook Carousel Ad
Headline: “Why Owners in Scottsdale Are Leaving DIY Landlording Behind”
Images: 3 quick visuals of common headaches (vacant home, lease expiration, angry tenant)
CTA: “Get our 3-step onboarding guide”
Google Ad
Headline: “Scottsdale Property Management | 5-Star Owner Support”
Copy: “Leasing. Maintenance. Communication. Handled.”
CTA: “Schedule a Free Consultation”
Retargeting Ad
Message: “You checked us out—but haven’t booked a call. Here’s why our clients stay.”
Visual: Testimonial clip with a success story
You can assign a remote team member to manage and track the performance of these ads while you stay focused on growth.
Strategy 4: Leverage Retargeting Across Platforms
Most owners won’t convert on the first visit. That’s where retargeting comes in.
Set up Facebook and Google retargeting campaigns for:
Website visitors
Blog readers
Lead magnet downloaders
Webinar attendees
This is one of the most underused tools in property management advertising—and it can increase conversions by over 30% when implemented consistently.
Strategy 5: Build Your Email List with Lead Magnets
Your property management ads shouldn’t just aim for phone calls. Warm up leads over time.
Offer:
“The 2025 Fee Implementation Checklist”
“5 Mistakes Landlords Make Before Hiring a Manager”
“A Property Manager’s Guide to Increasing Rental ROI”
Once you capture the email, your remote team members can manage the nurture campaigns while you focus on high-leverage calls and consults.
Strategy 6: Get Your Team Aligned Behind the Message
Your advertising doesn’t live in a vacuum.
If your ads say “responsive and professional” but your follow-up is slow or inconsistent, your brand takes a hit.
That’s why executive coaching is critical. You need:
Internal alignment between sales, marketing, and operations
A clear plan for team accountability
Weekly review of lead flow, conversion, and fulfillment gaps
When we coach BetterWho clients, we often start with their current property management ads and reverse-engineer the systems that need to be built behind the promise.
Strategy 7: Ride the Trends in Property Management News
Stay ahead of your competitors by tapping into what’s current in the industry.
Some examples from recent property management news:
Tenant expectations for 24/7 communication
Rising costs forcing owners to re-evaluate PM fees
Surge in short-term rental regulation (and the need for long-term management solutions)
Landlords searching for better maintenance coordination solutions
Build ad angles around these trends:
“Your last property manager ghosted you. That ends here.”
“Sick of short-term rental chaos? Switch to stability.”
Show owners that you understand the market—and they’ll trust you to manage their biggest investment.
Great Advertising Is Only the Beginning
Effective property management advertising doesn’t just bring in more leads. It helps you:
Build trust before the first call
Attract higher-quality owners
Create brand consistency across all touchpoints
Scale your team with the right clients
But none of that happens unless your backend systems, team, and growth strategy are aligned.
That’s why BetterWho exists—to support growth-minded property managers with:
Remote Team Members trained in PM systems and sales follow-up
Executive Coaching to clarify messaging and lead from the top
Property Management Consulting to connect marketing with operations
Download our free resource: Fee Implementation List or book a discovery call and we’ll show you how to build it, staff it, and scale it.
