Most property managers hit a wall.

They’ve got a decent portfolio, they’re juggling multiple hats, and they’ve downloaded every shiny tool out there, but their business still feels stuck in the chaos.

You might ask: Why?

Because tools alone aren’t enough.

What you need are property management programs, comprehensive systems that tie together technology, training, and team development.
Programs that actually help you scale without burning out.

In this guide, we’ll break down:

• What counts as a property management program

• The difference between training, software, and strategic support

• Which programs you need based on where your business is today

• How to align your people, process, and platform to scale smoothly

What Is a Property Management Program?

Let’s clear up the confusion.

A property management program isn’t just software. It’s not just a course or an assistant, either.

It’s a complete framework that helps you manage rental properties more efficiently, profitably, and at scale. These programs typically include a mix of:

• Property Management Software

• Training or Certification

• Executive Coaching or Strategic Consulting

• Done-for-you services like remote staffing or workflows

• Support systems or community to help you implement

Whether you’re just learning how to become a property manager or running a 300-door business, the right combination of programs will reduce stress and increase profitability.

The Three Core Types of Property Management Programs

• Software Programs

These are tools designed to help you automate tasks, track data, and streamline communication.

• Popular platforms include:
  • Buildium – Best for midsize portfolios
  • AppFolio – Robust platform with great reporting tools
  • Propertyware – Solid for single-family homes
  • Rentvine – Gaining traction with clean UX and modern features
  • DoorLoop – Good for startups and smaller portfolios
  • TenantCloud – Budget-friendly and user-friendly

These platforms are often considered the best property management software for their categories—but success doesn’t come from clicking “subscribe.” You need strong processes and people to make them work.

BetterWho Tip: RTMs (Remote Team Members) trained in specific software can drastically improve your usage and reporting consistency. We offer specialized training for RTMs in Buildium, AppFolio, Rentvine, and more.

• Training & Certification Programs

If you’re new or building your team, training programs can fill critical knowledge gaps. These include:

• NARPM Certification (RMP, MPM)

• IREM’s CPM Designation

• State licensing courses (required to operate in most U.S. states)

• Maintenance coordination training

• Sales and leasing programs

• BetterWho’s team training on delegation and systems

Training is especially important for onboarding remote team members or helping local hires understand property management basics.

And if you’re wondering how to become a property manager, these programs are your gateway.

• Property Management Coaching & Consulting Programs

Here’s where most PMs see real transformation.

While software and certification are helpful, they don’t solve business model issues. That’s where property management coaching and consulting programs come in.

Coaching helps you:

• Build confidence

• Clarify your leadership style

• Develop stronger teams

• Avoid burnout

Consulting helps you:

• Fix broken systems

• Price correctly

• Structure your team for scale

• Create sustainable growth plans

At BetterWho, we offer both:

• Executive Coaching for property managers who feel stuck in the chaos and want to reclaim control

• Property Management Consulting for businesses that are growing fast but need scalable infrastructure

One client came to us with 220 doors and no time to breathe. After 90 days of coaching + consulting, they had a new org chart, three RTMs, a pricing upgrade, and a fully delegated maintenance process.

Which Property Management Program Do You Need?

Not every program is right for every stage. Here’s how to tell:

The goal isn’t to “collect programs.” The goal is to build a stack that supports your stage of growth.

What to Look for in a Great Property Management Program

When evaluating your next move, look for programs that:

• Align with your growth stage

• Include real implementation support (not just theory)

• Offer clarity on ROI (more doors, less stress, more margin)

• Address both leadership and operations

• Help your remote team members succeed

Avoid programs that:

• Promise a magic bullet with no follow-through

• Focus only on software but ignore systems

• Feel overwhelming or unstructured

BetterWho Property Management Programs You Can Benefit From

At BetterWho, we don’t just teach theory—we help you implement systems, train your team, and scale profitably with hands-on support.

Here are our top programs designed specifically for property management business owners:

RTM Direct – Remote Team Members for Property Management

Recruit, vet, and place highly trained Remote Team Members who know your industry and plug directly into your systems.
– Includes onboarding support, training, and role-based documentation.

BetterTeam Consulting

Hands-on consulting to fix broken processes, create scalable systems, and build a business that runs without you in every seat.
– Perfect for companies hitting growth ceilings or preparing for major expansion.

Executive Coaching for Property Managers

1-on-1 and group coaching designed for owners and department heads who want more control, better leadership, and sustainable decision-making power.
– Focuses on mindset, margin, and team accountability.

EverBetter RTM Training Program

Train your remote team with clarity, structure, and built-in accountability.
– Includes PM-specific onboarding playbooks, communication systems, and performance scorecards.

BetterWho Script Cookbook

Downloadable plug-and-play scripts that cover sales, renewals, owner updates, maintenance follow-ups, and more.
– Built for real-world conversations and fast delegation.

Here’s Your Next Step

You don’t need more chaos. You need more clarity, capacity, and consistency.

Let’s grow your business without burning you out.

Download our free resource that outlines the most common fees used by successful property managers to help you build an efficient and profitable fee structure for growth.

Want more help? 

Book a free discovery call with our consulting team