The WhoCrew opens applications quarterly.
Join the Waitlist
Masterminds
Join a small, consistent group of fellow owners to work through the decisions that come with running a property management company. Monthly facilitated discussions give you relevant perspectives, practical ideas, and people who will ask how things turned out. Membership is application-based, with a waitlist between enrollment windows.
The problem
Your team knows the business, but the decisions you make as an owner can be difficult to work through internally. Hiring a manager, changing responsibilities, or planning the company’s next stage all benefit from perspective. Friends and colleagues outside property management may not understand what those choices involve.
When a choice affects the whole company, you are often the person expected to have the answer. There may be several reasonable options and no one inside the business with the same perspective as an owner.
General business advice can miss the realities of managing properties and client relationships. You want to hear how other owners approached a similar situation, what worked, and what they would do differently.
As you give managers more responsibility, they face new decisions of their own. Without opportunities to learn and compare approaches with people in similar roles, they may continue bringing the difficult questions back to you.
You may want to discuss a difficult hire, question a plan you have already invested in, or admit that growth has become more demanding than you expected. A consistent group of peers gives those conversations context. Over time, members get to know your business and can challenge your thinking more usefully.
The solution
The WhoCrew brings owners together in small, facilitated mastermind groups with consistent membership. You bring real decisions, learn from one another’s experience, and return to the actions you agreed. We review fit before admission and match members to the appropriate group.
Owner room
In a 90-minute monthly session, discuss a current challenge with owners working through comparable issues. We confirm the appropriate group for your situation and eligibility, rather than using portfolio size alone.
Team rooms
A separate add-on provides access to eight role-specific rooms, covering the integrator role, growth for owners and for business development managers (BDMs), AI at basic and advanced levels, maintenance, leasing, and bookkeeping. These sessions let you or members of your team compare approaches with others doing similar work and bring what they learn back to the company.
Included tools
Membership includes BettyWho, an AI tool with Asks, Answers, and Coaches modules to help document processes, consult company knowledge, and work through leadership questions. The PM Company Brain Notion template provides a place to organize the information your team relies on.
How it works
New members join through an application and fit review. When applications are closed, the waitlist lets us notify you about the next opportunity. Acceptance comes before payment and enrollment.
During an open enrollment window, submit an application describing your business and what you want from the group. Outside that window, join the waitlist to hear when applications become available.
Start with an application or register your interest.
We review your application and let you know the outcome. If accepted, you receive the membership details and payment instructions, with an opportunity to confirm the terms before joining.
Know the group and commitment before you pay.
We help you access your group, community resources, and session calendar. Orientation introduces how the mastermind works and helps you prepare to take part. Additional seats are enrolled into their agreed groups.
Arrive knowing where to join and how to contribute.
Engagement options
The base membership includes one owner mastermind seat and the community resources below. Role-specific rooms are a separate add-on, with one monthly fee for any or all of them. We confirm your group, access, and terms after acceptance and before payment.
Added to an accepted membership of The WhoCrew. One monthly fee covers any or all of the eight rooms.
$500 a month for any or all rooms. Choose one or more of eight role-specific rooms: Integrator, Growth for Owners, Growth for BDMs, AI Basic, AI Advanced, Maintenance, Leasing and Bookkeeping. You or one member of your team fills each seat. Each participant joins the agreed group, attends regularly, and applies the discussion to their own responsibilities. Additional seats need their own enrollment and access.
Applications are reviewed during enrollment windows. Join the waitlist and we will let you know when you can apply. The waitlist does not guarantee admission.
Register your interest in a future cohort. We will notify you when applications open, so you can decide whether the timing and commitment fit your plans.
Why this service
A useful mastermind develops through participation. The same people learn about your business, hear how decisions turned out, and bring experience you can use when the next challenge arrives.
Peers
A facilitator helps keep the discussion focused, while a consistent group brings continuity. You can return to earlier decisions, explain what happened, and get more informed feedback as members learn about your company.
Bench
Additional role-specific groups extend peer learning to the people you rely on. An operations leader, business development manager, or colleague implementing AI can discuss the challenges of their role with people facing similar questions.
Knowledge
Use the included tools to turn ideas into information your team can refer to. BettyWho supports documentation and leadership questions, while the PM Company Brain template helps you organize the policies and processes behind daily work.
BettyWho is the AI operations and leadership coach that comes with your membership. She helps you document how your company runs, answers your team’s questions from your own policies, and offers guidance on delegation and accountability.
Client results
Members describe the groups in their own words: Yessenia Cordero and Megan Zellar in their videos.
Testimonials
Before joining WHO Crew, I knew I wanted to grow, but I wasn't always sure if I was moving in the right direction. What I've gained here isn't just knowledge—it's clarity, accountability, and a real game plan.
Scott HawkerProperty management entrepreneur, member of The WhoCrew
I'm benefiting so much from being involved in the mastermind.
Scott NachatiloOKC Home Realty Services, member of The WhoCrew
The newly added Mastermind groups have brought energy and candor to our conversations …
Warren LizioPropertyCraft, member of The WhoCrew
FAQ
Here is how membership, applications, and additional seats work.
The WhoCrew is BetterWho's cohort-based mastermind program for property management owners. The WhoCrew places owners in small, facilitated mastermind rooms with consistent membership all year, where they pressure-test decisions, compare what works, and hold each other accountable. Owners can also add seats in role-specific rooms to strengthen their Integrator, growth leader, and other key staff.
The WhoCrew is for property management owners who feel like the only person making the real decisions in their company and want a trusted peer room. The WhoCrew fits property managers with under about 100 properties as well as larger operators who want peer support, accountability, and structure from people who understand the property management business.
The WhoCrew costs $250 per month or $2,500 per year. Both payment options carry a 12-month minimum commitment with a 90-day fit clause: a new member who finds The WhoCrew is not the right fit can ask in writing to cancel within the first 90 days, and pays for those 90 days. A WhoCrew membership includes one seat in a mastermind room.
A WhoCrew membership includes one seat in a monthly facilitated mastermind room, a private member app and community, access to BettyWho (BetterWho's AI operations and leadership coach), and the PM Company Brain - Notion Template. WhoCrew members also get monthly Ask Me Anything sessions with BetterWho leadership and quarterly member meetups.
The WhoCrew's 90-day fit clause applies even though membership carries a 12-month minimum commitment: a new member who finds The WhoCrew is not the right fit can ask in writing to cancel within the first 90 days, and pays for those 90 days. That window gives members enough time to judge whether the room fits.
Each WhoCrew mastermind room meets once a month. The standard WhoCrew session is 90 minutes and includes wins and KPI updates, a short facilitator framing, peer discussion or hot seats, one commitment per member, and accountability goals. All WhoCrew members also meet together at a quarterly member meetup.
WhoCrew mastermind rooms are designed for 6 to 12 members with consistent membership all year, so trust and room dynamics build over time.
BetterWho is mindful of property management owners operating in the same market. WhoCrew owner members from the same market are placed in separate mastermind rooms when needed, so owners can speak openly about their business.
The WhoCrew enrolls new members in quarterly cohorts starting January 1, April 1, July 1, and October 1. BetterWho hosts a webinar about two weeks before each cohort starts, and the application window opens that day for 7 days. Applicants are then notified whether they are accepted. Outside the application window, property management owners can join The WhoCrew waitlist.
BetterWho places each new WhoCrew member in the mastermind room that best fits their stage and situation, so members do not choose their base room. As WhoCrew members make measurable progress, BetterWho may invite them into a more advanced room.
Role-specific rooms are an add-on to The WhoCrew that give a property management company additional mastermind seats for the owner or a staff member in a specific role. Available role-specific rooms are Integrator, Growth for Owners, Growth for BDMs, AI Basic, AI Advanced, Maintenance, Leasing and Bookkeeping. Each room offers peer problem-solving with people in the same seat.
The WhoCrew role-specific rooms add-on costs $500 per month and covers any and all available rooms. A property management company can choose one or more rooms, and each seat can be filled by the owner or any one staff member. The add-on is available only to members of The WhoCrew.
Yes, through The WhoCrew role-specific rooms add-on. For $500 per month on top of a WhoCrew membership, a property management company can place staff members such as an Integrator, BDM, maintenance lead, leasing lead, or bookkeeper in rooms designed for their role. Strengthening these leaders reduces how many decisions escalate to the owner.
The WhoCrew protects room quality with an attendance policy. A member who misses 2 out of 3 consecutive sessions without notice may have their seat reassigned at the next quarterly review, while the membership commitment continues.
If you would value a regular conversation with people running businesses like yours, explore The WhoCrew. Join the waitlist to hear when applications open for the next cohort.