Educational Videos
Five recordings from BetterWho's YouTube channel for property management company owners. They cover when to hire an operational leader, which key performance indicators (KPIs) to track, how to write standard operating procedures, which fees to review, and how to use AI. Each one links to a free resource or service on the same subject.
The Hire Most Property Managers Make Too Late
Find out which operational leader a property management company needs and when to bring that person in. The video also covers how the role changes as the number of properties you manage grows.

Key KPIs for property managers: Tips to grow your property management business.
See which key performance indicators (KPIs) to track to stop profit leaks and improve how your team performs. The video connects those measures to growing the business with a clear view of its numbers.

SOP Secrets Every Property Manager Should Know: SOP Workshop Replay
This workshop replay focuses on standard operating procedures (SOPs) for onboarding new property owners. It covers how SOPs differ from policies and processes, and how to use AI to write them.

Property Management Fees You’re Missing: How to Unlock Hidden Revenue in Your PM Business
Review the fee structures that can raise your revenue for each property you manage. The examples range from maintenance coordination fees to renewal and move-out fees.

AI for Property Management: The Efficiency Battle Plan (Team, Systems, Profit, Growth)
Get a plan for using AI to cut inefficiency in four areas of your business: Team, Systems, Profit, and Growth. You do not need to become an AI expert to apply it.

