Mystery Shopping - Market Positioning Audit
See how prospective property owners experience your company and 3 competitors, with an anonymous audit, scorecards and a live presentation.
- Price
- $3,500
- one time
- How it starts
- One-time audit; approximately 3–4 weeks
Find Out Why Prospects Choose Competitors
Mystery Shopping is for property management companies that generate owner leads and want to know where the acquisition experience breaks down. It shows how your website, email follow-up and phone handling compare with the companies prospective owners also contact. It also gives you evidence before you raise management fees.
What the Audit Covers
An anonymous evaluation of your company and 3 competitors, completed in approximately 3–4 weeks.
Four Audits
Website conversion, email follow-up, phone lead handling, Google Business Profile and online reputation.
Competitive Scorecards
Scored benchmarks for your company against each competitor, with visibility into where management agreements are lost.
Two Written Reports
A short decision brief on what matters and what to do first, and a detailed evidence report with the full findings.
Live Leadership Presentation
Findings and prioritized improvements to your sales process, messaging, positioning and pricing, presented to your leadership team.
How Buying Works
Review the Offer and Price
Review Your Order at Checkout
Pay on a Secure Payment Page
From Kickoff to Findings
Kickoff and Competitor Selection
Agree the 3 competitors to evaluate during the first week.
Anonymous Evaluation
Inquiries and calls go to your company and each competitor; the responses are then scored and compared.
Findings Presentation
Receive the reports and a live presentation to your leadership team in weeks 3–4. Implementation support is a separate engagement.