Pamela Coley Restructured All 3 Realty Around Clear Roles
Pamela restructured All 3 Realty with BetterTeam Consulting, Executive Coaching, and RTM Direct. She then took a ten-day vacation while the business kept running.

At a Glance
Pamela Coley and her partners run All 3 Realty in Atlanta, Georgia and Montgomery, Alabama.
Services
BetterTeam Consulting, Executive Coaching, RTM Direct
Changed
Clear roles and Remote Team Members
Before
Fast growth, everyone doing three jobs
Pamela's Story
All 3 Realty was successful, but its growth depended on a few people doing several jobs each. Consulting, coaching, and new team members gave every role a clear owner and gave Pamela time away from the business.
The Problem
Growth at All 3 Realty kept landing on the same few people. Everyone held several roles, and nobody had time to plan ahead. Pamela had not taken a real vacation in 15 years.
“We were very successful, but I knew that continuing at our current pace was unfair to everybody. We all needed more time, but we didn't know where to find that time.”
What Changed
Pamela found BetterWho after hearing Matthew Tringali speak, and she brought her partners into the decision. Through BetterTeam Consulting and Executive Coaching, each role at the company gained a clear owner. Remote Team Members hired through RTM Direct took on the work that had been spread across everyone.
“I got really excited when I heard him speak and share about BetterWho programs. We had a meeting with Matthew and decided it was time to hire BetterWho and invest in our business.”
The Result
Pamela took a ten-day vacation while the business kept running. She now has time for triathlons and travel, and the company runs on defined roles rather than long days.
Clear Roles at All 3 Realty
BetterTeam Consulting helps your leaders build an Operational Framework: clear roles, decision authority, performance measures, and meeting routines. At All 3 Realty, that structure, together with Executive Coaching and new Remote Team Members, made delegation more effective.
- Result the client reports
- First real vacation in 15 years
- Client
- Pamela Coley, All 3 Realty

Pamela's Advice for Other Owners
Have the right people on the bus in the right seats. Once each role is clear and defined, you're able to ensure the right people are in the most appropriate roles.
Pamela ColeyAll 3 Realty
Collaboration is key. Collaborating not only with the leaders of your company but also with your employees will create accountability, pride and ownership throughout the entire company.
Pamela ColeyAll 3 Realty
You have to be committed to making changes and the time it takes to create change.
Pamela ColeyAll 3 Realty
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What Would You Hand Over First?
Bring the work that still lands on your desk to a free strategy call. We will look at how your company runs today and recommend where to start, whether that is a hire, coaching, or a change to how your team operates.
