Speakers for Your Next Chapter Meeting

Team Structure, Labor Efficiency, and Profit

Built a property management company on remote staffing before the industry had a word for it, ran it at benchmark profitability, sold it, and now teaches operators how to do the same.

Matthew Tringali is the CEO and co-founder of BetterWho and the architect of its consulting programs. Before BetterWho he owned and operated a multi-state property management company for 15 years, growing it through organic growth, mergers, acquisitions, and dispositions from 2008 until he sold it in 2022.

He ran that company on remote team members before the industry had a name for them. Eighty percent of his staff were remote, and the company delivered benchmark profitability. He coined the term Remote Team Member and built the first direct-hire RTM service for property management.

Since founding BetterWho he has worked with hundreds of operators on team structure, labor efficiency, fees, and profitability. A former EOS implementer, he set the framework aside when it proved too constraining and built BetterTeam Consulting. He is the author of BetterWho's published white papers on the economics of property management labor.

He has spoken at local, state, regional, and national property management conferences for more than a decade, chaired the NARPM Capitol Summit and the North Carolina Property Management Conference, and is a real estate investor.

Matthew has a well-documented love of failure. He made most of the expensive mistakes in this industry himself, in his own company with his own money, and he teaches from them. His sessions are practical and direct. Attendees leave with something they can put to work on Monday, and with at least one mistake they will never have to make for themselves.

AI, Growth, and Self-Managing Teams

Jay Berube helps property managers scale smarter, lead stronger, and drive real results without burning out.

Jay has spent more than 20 years in real estate and property management. He built a property management company from zero to 350 properties in 24 months, sold 1,400+ homes, and has managed more than 3,000 properties. As co-founder of BetterWho, he has coached hundreds of property management owners on team structure, operations and practical AI use.

With 15 years of national speaking and 100+ conference sessions, including NARPM National, the NARPM Broker/Owner Conference, CalNARPM, and state and local chapters, Jay is known for high-energy sessions that turn complex challenges into clear, actionable strategies.

Whether the topic is operations, self-managing teams, or practical AI use, Jay gives growth-minded owners and their teams the systems and mindset shifts they need.

Jay doesn't teach theory. He hands you the playbook.

Lead Generation and Leadership

Jessica Foster is a seasoned leader in the property management industry, with almost three decades of hands-on experience and a reputation for innovation, growth, and service excellence. She has been a driving force behind record-breaking growth and high-level scaling, leading top-performing teams that oversee residential and commercial portfolios across Central and Coastal Florida. Her commitment to operational efficiency and client success has made her a trusted expert in her field.

Jessica has spent over 13 years expanding portfolios throughout Florida, with a distinct focus on organic lead generation. As a growth strategist, she treats growth as a system rather than a sales sprint. Her approach starts with the numbers: price per lead, profit per unit, client lifespan, churn, and conversion and close rates. From there she works backward through the contracts, appointments, and leads required to hit the property count and or profitability goal. She then builds the plan, partnerships, and daily disciplines to deliver it. This approach produced 1,683 new properties in under four years and set a new benchmark for what intentional growth can look like in the industry.

Jessica knows that growth without structure creates chaos, so she pairs every growth strategy with the systems needed to sustain it. She helps companies scale without sacrificing service by:

• Automating lead capture, tracking, and follow-up so no opportunity slips through the cracks
• Building structured funnels from referral partnership through signed contract
• Standardizing owner onboarding
• Setting clear communication protocols and accountability rhythms for the team

Her philosophy is simple: systems allow a business to run with ease, not chaos.

In 2022, Jessica launched the #200livingrooms challenge, an innovative and highly engaging initiative that highlights the diversity, creativity, and scale of real estate portfolio growth nationwide. The movement quickly gained traction, reflecting her ability to inspire, connect, and lead on a national level.

Beyond her operational leadership, Jessica is deeply committed to developing others. As an Executive Coach with BetterWho, she leads and manages one-on-one and group coaching and mastermind programs, helping owners and leaders gain clarity, grow, and achieve measurable results in their businesses and careers.

Her business coaching helps owners:

• Define a clear growth target tied to revenue and profitability
• Document the processes and procedures their teams depend on
• Build accountability structures and incentive plans that drive performance
• Step out of day-to-day operations and into the visionary and growth role their companies need

Her leadership coaching is grounded in a simple progression: lead yourself, lead others, then lead leaders. She guides professionals through purpose, personal brand, relationships, performance, and planning so they can grow into true industry leaders.

She also hosts multiple monthly, virtual masterminds for Brokers and Business Development Managers across the country. Through this platform, she cultivates collaboration, idea-sharing, and leadership development among top industry professionals.

Jessica Foster's career reflects a powerful combination of expertise, vision, and heart. Through strategic growth, scalable systems, and people-first leadership, she continues to elevate the property management industry while helping others grow, succeed, and lead with purpose. Her motto says it all: "Consistent Persistence."

Operations, Revenue, and Performance Management

Eight years in property management, inside PM companies and with the service providers that support them. Michelle consults with PM owners on two fronts. The first is team and operations: role clarity, accountability charts, scorecards, performance reviews, and leadership meeting rhythms that move decisions off the owner's desk. The second is revenue: fee structure, pricing, and the metrics that show whether the business is profitable, like revenue per unit and labor efficiency.